So you want to make a great income as a freelancer — but you aren't interested in writing a 12 or 24-page direct response package. Does this mean you should hang up your shingle and go look for a staff job?
Absolutely not. Just because you're not interested in writing pages and pages of direct response copy doesn't mean you can't make a decent living as a copywriter. In fact, many of my colleagues have no interest in writing “magalogs” or any other long-form copy. Instead, they specialize in other forms that are just as interesting, profitable — and even more fun.
Here's why writing short-form copywriting can bring you big money:
>> You can finish assignments fast. You can write a terrific text ad in less than an hour; a multi-series email campaign in just a couple of days. A landing page takes a week at a very most.
>> You can earn decent fees in a short amount of time. Fees can range from $150 on up for a short text ad, or up to $5,000 or even more for a landing page. Since you are billing clients every few days, you will be earning paychecks on a relatively consistent basis. Compare that to the long-form copywriter, who takes anywhere from 4 to 8 weeks to complete a single assignment. Yes, their fees may be larger, but the paychecks aren't anywhere near as consistent. That's when you start getting into cash-flow problems.
>> You keep burnout to a minimum. One of the things I like about my job is that I have a wide variety of projects. Since you enjoy a greater variety of assignments, so you can keep boredom (and burnout) to a minimum. If you write landing pages or other types of web promotions, you may be able to negotiate a percentage of online sales (normally 2% or 3%.)
>> You can have a much larger client base: companies of all types need marketing materials. And many owners of small- to mid-size companies don't have the time or expertise to produce them. That's why they need you. Since you specialize in smaller projects, they'll be more likely to afford you, too.
What are some well-paying, short-form copywriting projects you may wish to look into? Here are a few suggestions:
o Banner Ads
o Landing Pages
o Sales brochures and inserts
o Space Ads
o Text Ads
o TV and Radio scripts
o Video scripts
These areas of copywriting are all booming — and they'll continue to boom no matter what direction the economy goes. With clients thinking twice before spending tens of thousands of dollars putting a direct response package in the mail, they are turning to magazine inserts, YouTube videos, and online advertising. This spells into HUGE copywriting opportunities that didn't exist ten or even five years ago. Don't you think it's your turn to profit?