If you have enquired about a ‘Make Money Online' opportunity you may have been bombarded with emails or posts regarding internet marketing offers which show you pictures of people sitting by the beach under palm trees in the sunshine enjoying life with a big house with a swimming pool to go home to and the latest prestigious cars.
You can usually find these in the Business Opportunity sections in newspapers and on the internet.
Lots of cash to be made here, just buy my package and do as I say and you will end up like me. You want that don't you, so you had better get in fast before the price goes up tomorrow or when I have signed up enough people I will withdraw my offer so get in quick.
Sounds too good to be true doesn't it? Sorry to disappoint you but from my own personal experience it certainly is too good.
Internet marketing is not easy and if anybody tells you it is then they may not be telling the truth. There is a lot to learn. There is a learning curve which is where most people get very frustrated and give up.
By the time most people acquire the skills to do what is needed they are probably so frustrated that they eventually get so bored and fed up with it that they give up.
There is a ‘techy' stage most people go through on starting out. Many try and batter their way through it. If you find it frustrating that is something you will have to live with in the beginning.
Sounds like a great idea, then you have the task of getting customers or traffic as they call it.
You find out how difficult it is to do that. Yet more to learn.
Driving customers to your offers can be a major task in itself. You have to learn that most traffic is useless, it is not relevant, most people are just browsing and are not looking to buy anything.
You must find your target market.
Thousands of people may love to view your website and if you are paying to drive them there using advertising you can waste lots of money here. Hundreds of dollars can we spent easily. If you get a bit carried away it can mount up to thousands.
Trust me on this, I have learned the hard way and lost lots of money with paid advertising such as Pay Per Click(PPC). In hindsight, maybe it was good experience.
Lots of people will click on your ads just to pass the time away at your expense unless you target who gets to look at your ads.
Nowadays many people are using social networking sites to get free traffic. Paid adverting here can also be a lot cheaper.
A certain type of person will buy and you have to identify them. More skills to learn here.
Persuading people to buy something – another major task, it can be really frustrating if you get thousands of people to your website and nobody buys even the cheapest item.
If you think the above will be only moderately difficult, think again, for many it could be a nightmare.
There is a certain type of person who will jump into internet marketing and take to it with ease, but for 95% of us it will take a bit more effort, and could be a long slog to acquire the skills necessary to be a success.
But saying all this there are some good internet packages out there. If you dedicate yourself and find the right person for you who you identify with and persevere with it then you can be successful. It need not cost you much more than the start up cost.
You will be on a learning curve so just accept it and keep going.
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